Privacy Policy

EFFECTIVE DATE: JANUARY 2026

VetPulse treats privacy as part of decision-grade infrastructure, not as a compliance afterthought.

This policy explains what data we collect, how it is used, how it is protected, and the rights available to individuals whose data may be processed by VetPulse.

1. Scope

This policy applies to:

  • Visitors to vetpulse.ai
  • Individuals whose professional or business information appears in VetPulse datasets
  • Clients and business contacts engaging with VetPulse services

2. What Data We Collect

2.1 Website and Business Communications

  • Contact details submitted via forms or email
  • Business correspondence
  • Website analytics (IP address, device type, pages visited)

2.2 Market Intelligence Data

VetPulse processes professional and business information, including:

  • Licensed veterinary professionals (public regulatory data)
  • Veterinary practices and ownership structures
  • Publicly available employment and capability signals

VetPulse does not collect consumer pet owner data and does not process sensitive personal data categories (as defined under GDPR Article 9 or equivalent regulations).

Our processing focuses on market structure, not individual consumer behavior, medical records, or personal health information.

2.3 Synthesized Intelligence

In addition to data collected from individual sources, VetPulse creates synthesized intelligence by connecting records across licensing, digital, geospatial, and reputation databases. This synthesis process generates new insights not present in source data.

  • Synthesized intelligence is subject to the same privacy and security controls as source data
  • Synthesis is limited to business-relevant patterns about market structure, workforce dynamics, and practice capabilities
  • Synthesis does not target personal information unrelated to professional market intelligence

3. How We Use Data

Data is processed to:

  • Deliver market intelligence and decision support to clients
  • Validate and improve dataset accuracy
  • Fulfill contractual obligations
  • Comply with legal and regulatory requirements

We do not sell personal data to third parties.

4. Legal Basis for Processing (GDPR)

Where GDPR applies, VetPulse processes data under one or more of the following lawful bases:

  • Legitimate interests (market intelligence, research, and validation)
  • Contractual necessity
  • Legal obligation

Legitimate interest assessments are conducted to ensure processing does not override individual rights.

5. Data Protection and Security

VetPulse implements appropriate technical and organizational safeguards, including:

  • Encryption in transit and at rest
  • Role-based access controls
  • Restricted internal access to datasets
  • Retention policies aligned to purpose and legal requirements

6. Data Retention

Data is retained only as long as necessary to:

  • Fulfill the purpose for which it was collected
  • Meet contractual obligations
  • Satisfy legal or regulatory requirements

7. Data Sharing

Data may be shared with:

  • Clients, as part of contracted deliverables
  • Service providers supporting infrastructure operations (under confidentiality agreements)

VetPulse does not permit onward resale or uncontrolled redistribution of datasets.

8. Your Rights

Where applicable, individuals have the right to:

  • Access their data
  • Request correction of inaccurate data
  • Request deletion (subject to legal limitations)
  • Object to certain processing activities
  • Request restriction of processing

How to Exercise Your Rights

Requests can be made by emailing privacy@vetpulse.ai with:

  • Your name and contact information
  • A description of your request
  • Any information that will help us locate your data

Verified requests will be addressed within the timeframes required by applicable law.

9. Contact

For privacy-related inquiries:

contact@vetpulse.ai