Sample market build · hiring
Every licensed vet within 35 miles of one Austin clinic
What the first pages of a market build look like, for one example location in central Austin, Texas. A client build repeats this for each of your locations and loads the result into your hiring system.
1 · Who you could hire
1,074 actively licensed vets you could recruit, within 35 miles
| Within | Active DVM licenses | Recruitable | Practice owners |
|---|---|---|---|
| 10 miles | 638 | 535 | 103 |
| 20 miles | 1,096 | 878 | 218 |
| 35 miles | 1,392 | 1,074 | 318 |
Recruitable means an active Texas DVM license, not retired, and not a practice owner. Practice owners are taken out of recruiting and handed to business development, so an owner never gets a job pitch. The employer is identified for 97% of the vets inside 10 miles.
2 · Why a bought list misses them
Practice websites in the same area name 776 vets
State license records place 1,392 actively licensed DVMs within 35 miles of the clinic. The 287 practices in that radius name 776 DVMs on their own websites. Vets at practices that don't list their team, relief vets and vets between jobs don't appear on any list built from websites or business profiles. A build starts from the license records, so they are included.
3 · The practices around you
287 practices within 35 miles; 131 are owned by groups
| Parent company | Networks | Type | Practices | DVMs named |
|---|---|---|---|---|
| Mars | Banfield, VCA | Corporate | 23 | 53 |
| Shore Capital Partners / Silver Lake | Mission Pet Health | Private equity | 20 | 90 |
| TSG Consumer Partners | Thrive Pet Healthcare | Private equity | 15 | 6 |
| JAB Holding Company | NVA, Ethos Veterinary Health | Corporate | 13 | 110 |
| Oak Hill Capital | VetCor, American Veterinary Group | Private equity | 8 | 21 |
| Metalmark Capital | Innovetive Pet Care | Private equity | 8 | 22 |
| Petco | Vetco (Petco) | Public company | 8 | 2 |
| 14 other parent companies | 32 | — | ||
Ownership is traced through the holding company, not the name on the door. 127 of the 131 group-owned practices trace to 21 named parent companies; the table lists the largest 7 and sums the rest. "DVMs named" counts vets listed on the practices' own websites, which is why it can sit far below the license count.
4 · What a row looks like
Ten records from inside 20 miles, identities removed
| Vet | Distance | License | Role | Owner | Employer |
|---|---|---|---|---|---|
| Profile 1 | 0.0 mi | Inactive | DVM | No | Identified |
| Profile 2 | 0.9 mi | Active | DVM | No | Identified |
| Profile 3 | 2.7 mi | Active | DVM | No | Identified |
| Profile 4 | 4.1 mi | Active | DVM | No | Identified |
| Profile 5 | 6.2 mi | Active | DVM | No | To confirm |
| Profile 6 | 8.1 mi | Active | DVM | No | Identified |
| Profile 7 | 10.4 mi | Active | DVM | No | Identified |
| Profile 8 | 13.5 mi | Active | DVM | No | Identified |
| Profile 9 | 15.5 mi | Active | DVM | No | Identified |
| Profile 10 | 17.5 mi | Active | DVM | No | Identified |
Rows are evenly spaced across the 1,223 records inside 20 miles, so the inactive license in the first row stays in: the build shows it, and it is excluded from the recruitable count. A client file adds the name, employer, specialty and contact details on each row, plus the distance to every one of your locations.
5 · How the full build gets there
This sample covers the steps marked "shown"
- 01
License recordsshown
Every DVM license from the state boards. A client build adds credentialed technicians.
- 02
One record per personshown
Someone licensed in three states appears once.
- 03
Matched to your CRM
Duplicates merged against your hiring system; missing people added.
- 04
Contact details
Employer, title, specialty, education, and checked contact details.
- 05
Ownershipshown
Independent, corporate or private-equity owned, traced to the parent company.
- 06
Distancesshown
Every person and practice placed against each of your locations.
- 07
Specialty match
General practice, specialty and emergency, or equine, routed to the right hospital.
- 08
Loaded and kept current
Loaded without overwriting your team's work, and updated as licenses change.
Method
Where the numbers come from
People: Texas veterinary license records, consolidated and geocoded; distances are straight-line miles from the example point to each licensee's address of record. Practices, ownership and team counts: the VetPulse practice dataset, triangulated from multiple sources. The example clinic is a point in central Austin, not a real client location. The figures are a snapshot from one example build, not live counts; a client build starts from current records. Every record in a client build carries its source.
See this for your own locations
Tell us where your clinics are and which roles you hire for.